Modern Web Development: Insights into Our Development Process

In today's ever-evolving digital landscape, a compelling online presence is more than just a digital business card – it's a showcase of your expertise and professional standards. In this article, we provide insights into our own development process and the technical decisions that shape our new website.

Development of Our Visual Identity

Before writing the first line of code, we focused on developing a well-thought-out corporate identity. Central to this was the creation of our logo, where every detail was carefully chosen. The logomark combines the letters "i", "d", and "p" – the initials of Identic Projects – into a harmonious abstract form.

For typography, we chose "Brockmann", a typeface designed by atipo foundry. This choice pays homage to the influential graphic designer and typographer Josef Müller-Brockmann, whose work inspired the font. As a sans-serif typeface, it perfectly embodies our standard: timeless elegance paired with clear, concise expressiveness. This typographic decision underscores our philosophy of thoughtful design that unites function and aesthetics.

From Vision to Digital Experience

The journey from initial concept to final implementation follows our principle: "We bring visions to life and turn projects into success from concept to completion". This philosophy is reflected in every aspect of the website – from the intuitive navigation structure to carefully crafted interaction elements.

In designing the user interface, this approach manifests through clear visual hierarchies, generous white space, and precise typography treatment. The combination of animated elements and calm surfaces creates a balance that guides visitors through the content without overwhelming them. Our approach is particularly evident in the project presentations: Each project is presented through a clear, structured format that balances information and design.

Technical Expertise Meets Modern Design

For frontend development, we relied on Next.js, a React framework distinguished by its excellent performance and flexibility. Combined with TailwindCSS for styling and Framer-Motion for animated transitions, we created a user interface that excels both functionally and aesthetically.

We placed special emphasis on:

• Dark Mode as Standard: A deliberate design decision that not only serves aesthetic purposes but also optimizes readability and ensures a comfortable user experience during extended sessions
• Micro-animations: Precisely placed motion elements, implemented through Framer-Motion, that add depth and liveliness to the interface without distracting from the content
• Multilingualism: A fully bilingual implementation seamlessly executed through Sanity.io as headless CMS, presenting both content and UI elements in the respective language

Performance Through Modern Architecture

The decision to use Next.js wasn't just about development efficiency. The integrated server-side rendering enables impressive loading times and optimal SEO performance. We leverage the advantages of hybrid rendering: static pages are pre-generated and delivered instantly, while dynamic content is rendered server-side when needed.

The combination with Sanity.io as a backend solution creates flexible and future-proof content management. The structured content model allows us to efficiently manage content and deliver it consistently across different channels. Through the API-first architecture, we can quickly respond to new requirements and continuously evolve the website.

The implementation of automated build and deployment processes ensures that changes reach production quickly and securely. Content updates are processed in real-time, and new versions of the website are automatically created and tested.

Conclusion: More Than Just Code

The development of our website reflects exactly what we offer our clients: thoughtful, tailored solutions that combine technical excellence with design finesse. From initial conception through technical implementation to continuous optimization, we demonstrate how we transform visions into successful digital projects.