Mark Herpich

Led the complete brand identity development for CosHive from the ground up – from logo creation and color system to typography and the complete design system in Figma and Adobe Illustrator. The platform’s visual identity reflects the community-oriented nature of the DACH cosplay scene: inviting, creative, and instantly recognizable. Conducted qualitative user interviews with active cosplayers in the DACH community to validate the platform concept, deriving personas, journey maps, and prioritized feature requirements from the findings. The marketplace’s information architecture was iteratively optimized through card sorting and tree testing. Implemented the design into a high-performance web application using Next.js, React, and TailwindCSS – component-based with shadcn/ui and Radix UI for a consistent, accessible interface. The infrastructure was provisioned with Terraform, Supabase handles backend and data storage, and static assets are delivered via Bunny CDN. Resend in combination with React Email was used for transactional email delivery.

Developed the digital brand identity and website for Kevin Metz Training & Consulting in the field of occupational safety. Designed logo, brand guidelines, and a conversion-oriented website using Next.js, Framer Motion, TypeScript, and TailwindCSS with a headless Sanity.io CMS. The concept was based on client discussions and a competitive analysis in the occupational safety sector. Wireframes were validated in feedback sessions before development.

Designed and built a personal portfolio with interactive animations and progressive enhancement. Implemented using Next.js, Framer Motion, TypeScript, and TailwindCSS, connected to a flexible Sanity.io CMS for independent content management.

Built the IDENTIC brand platform with multilingual web architecture and CMS integration. Responsible for the corporate identity system, a reusable UI component library, and the frontend infrastructure based on Next.js, TailwindCSS, and headless Sanity.io with automated deployment pipelines and server-side rendering. The component library development was preceded by a systematic UX analysis: heuristic evaluation of existing touchpoints, definition of usage patterns, and validation through internal usability reviews. i18n flows secured via Playwright cross-browser E2E tests.

Designed and developed a website for heavy metal band RIGORIOUS with integrations for music streaming platforms and tour data APIs. Design in Figma and Photoshop, implementation with Astro, Framer Motion, TypeScript, and TailwindCSS. The website reflects the band's identity and serves as a central hub for music, tour dates, and fan interaction.

Brand repositioning and bilingual website development for KB-Automation. Developed the visual identity including logo redesign, typography, and color concept. Built the bilingual website using WordPress and Elementor, tailored for B2B audiences. Designed print materials (business cards, promotional items) with consistent brand presence.

Responsible for the complete visual brand development of FUNC Sportswear from scratch — from logo design to brand assets (business cards, corporate materials) and brand photography. Conceived and realized the entire corporate identity using Adobe Illustrator, InDesign and Photoshop. Conducted product photography and post-processing with Adobe Lightroom. Implemented the online shop based on a customized Shopify template with a consistent brand appearance.

Responsible for the complete visual brand development of the digital food startup — from logo design to brand assets (business cards, corporate materials) and product photography. Conceived and realized the entire corporate identity using Adobe Illustrator, InDesign and Photoshop. Conducted product photography and post-processing with Adobe Lightroom. Implemented the online shop using Angular and continuously maintained the platform over three years.

Responsible for the conception, design and implementation of innovative frontend solutions for retail client real,- SB Warenhaus GmbH — from webshops and microsites to responsive email campaigns based on TYPO3/TypoScript and SAP Hybris. Conducted requirements, feasibility and effort analyses as well as technical specifications in close coordination with backend teams and specialist departments. Developed fluid templates for frontend output via TypoScript and implemented responsive design concepts for web and mobile. Seconded to parent company METRO for two years to manage the frontend of an online supermarket pilot project in international team collaboration. Technology evaluation and selection for new projects as well as email rendering tests with Litmus.