Mark Herpich
Highlighted Projects
Summary
For over 15 years, I've been developing digital experiences as a Creative Frontend Architect & Brand Strategist that bring brands to life and deliver measurable business success. My expertise lies in combining performance-first development with emotional brand storytelling – from AI-enhanced personalization to sustainable web solutions.
Using modern technologies like React, Next.js, and Progressive Web Apps, I create accessible, future-proof platforms that both delight users and support business objectives. My holistic approach unites technical excellence with strategic design thinking – for digital solutions that drive long-term business growth.
I focus on continuous innovation and best practices to successfully position brands in digital transformation.
Industry knowledge
- Custom Software
- Event Industry
- E-Commerce
- Electric Industry
Technical skills
Programming Languages
Web development
DevOps
Cloud Provider
UI/UX & Design
Spoken Languages
Database Technologies
Expertise
Strategic frontend architecture with over 15 years of project experience - from AI-powered personalization solutions to performance-optimized Progressive Web Apps.
Brand-strategic design thinking combined with data-driven decisions for measurable conversion and engagement improvements.
Future-oriented technology selection and sustainable development for long-term scalability and optimal user experience.
Project overview
Performance-First Brand Strategy for Safety-Tech Startup
Led comprehensive brand strategy and performance optimization for safety-tech startup Kevin Metz Training & Consulting. Architected complete digital identity including logo development, brand guidelines, and conversion-focused website implementation. Utilized cutting-edge stack (Next.js, Framer Motion, TypeScript, TailwindCSS) with headless Sanity.io CMS for optimal performance and scalability. Delivered measurable improvements in user engagement and brand recognition through data-driven design decisions.
Interactive Portfolio with Micro-Interactions & Progressive Enhancement
Developed frontend architecture and user experience strategy for high-performance personal portfolio. Led end-to-end design and development using React ecosystem (Next.js, Framer Motion, TypeScript, TailwindCSS). Implemented interactive animations and optimized user experience while establishing flexible Sanity.io CMS architecture. Created showcase platform demonstrating modern web technologies and UX patterns for optimal user engagement and performance.
Enterprise Brand Platform with Sustainable Web Architecture & Multi-Language CMS
Architected comprehensive enterprise brand platform with sustainable web architecture and multi-language CMS capabilities for IDENTIC. Led strategic development of complete corporate identity system including design framework, UI component library, and performance-optimized frontend infrastructure. Implemented Next.js with TailwindCSS and headless Sanity.io integration, featuring automated deployment pipelines and server-side rendering optimization. Delivered scalable, maintainable solution supporting international expansion and long-term brand consistency.
Music Industry Platform with API-Integration & Fan-Engagement Tools
Designed immersive digital experience and led API integration strategy for heavy metal band RIGORIOUS, creating dynamic music industry platform with fan engagement tools. Orchestrated comprehensive UX design process using Figma and Photoshop, followed by cutting-edge implementation with Astro, Framer Motion, TypeScript, and TailwindCSS. Developed seamless integrations with music streaming platforms and tour data APIs, delivering performance-optimized website that authentically reflects RIGORIOUS' brand identity while providing comprehensive fan interaction capabilities.
E-Commerce Transformation: 2M+ Products with Angular PWA & Enterprise Backend
Responsible for design and frontend development in the comprehensive e-commerce transformation of Geschenkzeitung.de, contributing to enterprise-grade platform serving 2M+ products with Angular PWA frontend and integrated backend management system. Led strategic UI/UX redesign and corporate identity development, implementing modern design with Angular, TypeScript, SCSS, and enterprise backend architecture. Coordinated design phases and frontend implementation, creating conversion-optimized platform that significantly enhanced user experience and business performance metrics.
B2B Brand Repositioning with Bilingual WordPress-Enterprise Solution
Orchestrated international B2B brand repositioning and digital strategy for KB-Automation, delivering comprehensive brand transformation with bilingual WordPress enterprise solution. Led strategic brand architecture development including logo redesign, typography system, and color methodology reflecting technological innovation. Architected and implemented bilingual website using WordPress and Elementor, optimized for international B2B engagement. Designed cohesive print media ecosystem including business cards, marketing collateral, and promotional materials ensuring consistent brand execution across all touchpoints.