AB Events: Brand Merger & Shopify Hydrogen Platform
Services
Digital & Print Design
Custom Software
Industries
Event Industry
Client
AB SportEvent GmbH
Period
November 2025 - April 2026
Over the years, three sub-brands — AB SportEvent, AB Kultur & Genuss, and AB Pferde Erlebnis — grew apart into separate identities. The planned online booking platform required consolidating the fragmented brand under a unified AB Events umbrella and migrating the previously manual booking process into a modern e-commerce workflow.
The relaunch spans a new corporate design (logo, color system, typography, brand assets, print material) and the build-out of a custom e-commerce platform based on Shopify Hydrogen with deployment via Shopify Oxygen. The existing Eventmanager is integrated via API so that travel data, departure points, and availability flow dynamically into the shop. The initiative is rounded out by a new SEO strategy for organic visibility.
The result is the first directly bookable AB Events platform under one unified brand — with an automated booking and fulfillment process and a consistent brand presence that brings the three previous sub-brands together under a clearly positioned umbrella.
Credits
Technologies