Brand Development and Process Digitalization for Event Services
Services
Custom Software
Digital & Print Design
Industries
Event Industry
E-Commerce
Client
AB SportEvent GmbH
Period
May 2008 - December 2022
Live site
https://ab-sportevent.deThis project involved complete brand development, including conceptualization and implementation of logo, corporate identity, and website design. The website was custom-programmed to effectively showcase the client’s event offerings and ensure a seamless user experience, with a strong focus on usability and clear presentation of services.
In addition, we developed the innovative “Event Manager,” which digitizes workflow processes in event management. The system allows easy planning and execution of events, efficient allocation of booked participants to different event components, and integration of features for request acceptance, resource allocation, and invoicing/post-calculation.
Close collaboration with the client and iterative feedback loops ensured tailored solutions that optimize event operations and successfully present the client’s brand image.

