Performance-First Brand Strategy for Safety-Tech Startup

Services

Custom Software

Business Consulting

Digital & Print Design

Project Management

Industries

Custom Software

Client

Kevin Metz

Period

September 2024 - September 2024

For the startup Kevin Metz - Training & Consulting, we developed a comprehensive brand strategy that reflects trust and technological competence in the occupational safety sector. The challenge was to create a memorable yet professional brand presence that would immediately convey security and reliability to potential clients.

Our approach combined data-driven market analysis with creative brand development. The logo design emphasizes clarity and trust, while the typography and color scheme reinforce the company's expertise in workplace safety. The brand identity was designed to work seamlessly across all touchpoints - from business cards to digital platforms.

The technical implementation utilized modern web technologies including React/NextJS for optimal performance and SEO capabilities. Sanity.io serves as the content management system, enabling flexible content updates while maintaining consistent brand presentation. The result is a professional platform that effectively communicates Kevin Metz's expertise and builds immediate trust with potential clients in the safety consulting industry.

Credits

Mark Herpich

Technologies

CSS
HTML 5
Sanity
Next.JS
React
Adobe Illustrator
Framer-Motion
Google Cloud Run
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