AB SportEvent was an emerging event service provider in 2012 with a major problem: all processes were still analog. Event registrations came via fax, participant management was done in Excel spreadsheets, and communication ran through countless emails. For larger events with over 1,000 participants, this regularly led to chaos.Arnold Bürgers, CEO of AB SportEvent, recognized: 'We're losing valuable time on manual data maintenance instead of focusing on what really matters - creating unforgettable events for our customers.'
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