Brand and product development of an innovative insect repellent jacket - FUNC

The development of FUNC's innovative insect protection jacket was an exciting journey from concept to market launch. The goal was to create a product that is both functional and aesthetically appealing, resulting in the Flystopper, a market novelty. Through in-depth research and analysis, we identified the needs of the target audience and refined the product to provide an effective solution against insect bites.

Selecting the right producers was crucial for success, emphasizing quality, sustainability, and reliability. Close collaboration with manufacturers allowed continuous improvement of the Flystopper, ensuring it met high standards in both functionality and design.

The prototyping phase was essential to meet the expectations of the target audience. Continuous feedback from testers and potential customers allowed iterative optimization, achieving a product of the highest quality and effectiveness.

The successful market launch relied on a targeted marketing strategy and strong partnerships. Through compelling brand design and a user-friendly Shopify webshop, we created a positive user experience and established the Flystopper successfully in the market.

Credits

Technologies

Shopify

Google Workspace