Brand and product development of an innovative insect repellent jacket
Services
Digital & Print Design
Product Development
Multimedia & Photography
Project Management
Industries
Textile Industry
E-Commerce
Client
FUNC Sportswear
Period
March 2021 - Today
Live site
https://funcwear.deThe brand and product development for FUNC's innovative insect protection jacket was a fascinating journey from conception to market launch. The idea of creating a product that is not only functional but also aesthetically pleasing led to the development of the Flystopper, now a market novelty. Through in-depth research and analysis, we identified the needs of our target audience and refined our idea to create an effective solution against annoying insect bites.
Selecting the right producers was crucial to the success of the Flystopper. We placed great emphasis on quality, sustainability, and reliability, conducting thorough research to find the best partners for realizing our vision. Close collaboration with our producers allowed us to enhance the Flystopper and ensure it meets our standards - both in terms of functionality and design.
The prototyping phase was another crucial step in ensuring the Flystopper meets the requirements and expectations of our target audience. Through continuous feedback from testers and potential customers, we were able to continually improve and optimize the Flystopper to create a product of the highest quality and effectiveness.
The successful market launch of the Flystopper was the result of a targeted marketing strategy and building partnerships. We generated attention and interest in our product by developing a strong brand around the Flystopper that resonates with our target audience and fosters identification. Through appealing brand design and the creation of a user-friendly webshop using Shopify, we were able to create a positive user experience and promote the success of the Flystopper in the market.
Credits
Technologies
