Brand and product development of digital food startup
Services
Project Management
Custom Software
Product Development
Digital & Print Design
Multimedia & Photography
Industries
E-Commerce
Food and Nutrition Industry
Client
IDENTIC GROUP
Period
September 2021 - December 2023
For the development of a brand and product line for a digital food startup, a “Journey Around the World in a Jar” was created, featuring delicious canned dishes from diverse cultures.
The goal was to offer high-quality products that capture the richness of global cuisine while appealing to customers’ enjoyment and adventurous spirit.
Starting with a brand concept emphasizing quality, adventure, and culinary exploration, we designed a logo and label that stimulates imagination and inspires curiosity for new taste experiences.
Brand development was just the beginning. To provide a seamless shopping experience, we developed a tailored e-commerce platform. By integrating custom software solutions, we created a user-friendly online shopping experience that reflects the fascination with the products. Customers can effortlessly navigate the diverse product range and begin their culinary journey with just a few clicks.
By combining premium products, appealing design, and an intuitive online platform, a world was created where culinary discovery and enjoyment seamlessly merge.


