Brand and product development of digital food startup

Services

Project Management

Custom Software

Product Development

Digital & Print Design

Multimedia & Photography

Industries

E-Commerce

Food and Nutrition Industry

Client

IDENTIC GROUP

Period

September 2021 - December 2023

For the development of a brand and product line for a digital food startup, a “Journey Around the World in a Jar” was created, featuring delicious canned dishes from diverse cultures.

The goal was to offer high-quality products that capture the richness of global cuisine while appealing to customers’ enjoyment and adventurous spirit.

Starting with a brand concept emphasizing quality, adventure, and culinary exploration, we designed a logo and label that stimulates imagination and inspires curiosity for new taste experiences.

Brand development was just the beginning. To provide a seamless shopping experience, we developed a tailored e-commerce platform. By integrating custom software solutions, we created a user-friendly online shopping experience that reflects the fascination with the products. Customers can effortlessly navigate the diverse product range and begin their culinary journey with just a few clicks.

By combining premium products, appealing design, and an intuitive online platform, a world was created where culinary discovery and enjoyment seamlessly merge.

Credits

Rasmus Risse
Felicita Lintner
Julia Wiegenstein
Dustin Kremer

Technologies

CSS
HTML 5
TypeScript
MongoDB
Express
Node.JS
Angular
NgRx
NPM
RxJS
Google Cloud Platform GCP
Google Cloud Run
Google Workspace
Azure DevOps
Git
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