Brand and product development of digital food startup

Services

Project Management

Custom Software

Product Development

Digital & Print Design

Multimedia & Photography

Industries

E-Commerce

Food and Nutrition Industry

Client

IDENTIC Projects eGbR

Period

September 2021 - December 2023

In the development of a brand and product line for a digital food startup, a journey around the world in a jar was created, featuring delicious, canned dishes from various cultures.

Our aim was to offer high-quality, canned dishes that capture the diversity of global cuisine while appealing to the enjoyment and adventurous spirit of our customers.

Starting with the conception of a brand representing quality, adventure, and culinary exploration, we crafted a logo and label design that stimulates the imagination and ignites the desire for new taste experiences.

However, brand development was just the beginning. To provide our customers with a seamless shopping experience, we developed a tailored e-commerce platform. By integrating custom software solutions, we created a user-friendly online shopping experience that reflects the fascination for our products. This platform allows customers to effortlessly navigate through our diverse product range and start their culinary journey with just a few clicks.

Our focus was not only on creating a brand and distribution channel but also on providing an experience that engages the senses and sparks the imagination. By combining high-quality products, appealing design, and a user-friendly online platform, we have created a world where culinary discoveries and enjoyment seamlessly merge.

Credits

Rasmus Risse
Felicita Lintner
Julia Wiegenstein
Dustin Kremer

Technologies

CSS
HTML 5
TypeScript
MongoDB
Express
Node.JS
Angular
NgRx
NPM
RxJS
Google Cloud Platform GCP
Google Cloud Run
Google Workspace
Azure DevOps
Git
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