From First Website to Integrated Booking System
AB SportEvent GmbH
Partnership
Continuous collaboration since 2008
Revenue Growth
Business growth through digital processes
Parallel Events
Simultaneous management of multiple trips
Time Saved
In booking management and invoicing
The Beginning
In 2008, we organized bus trips to football matches – travel, hotel, and stadium visit as complete packages. Bookings came by phone and email. Back then, we had no real website, just a simple page with our contact details. Interested parties had to call to find out which trips we offer.
Creating Visibility
A professional website would make the offering visible – all trips at a glance, with photos from past events. No online booking yet, but a contact form for inquiries.
Websites
Basic - Key Features
- •Up to 3 page types – everything you need to get started
- •Responsive design – optimized for mobile, tablet, and desktop
- •100% GDPR-compliant – legally safe, no risk of warnings
- •Basic SEO – so your customers can find you on Google
- •2h training – manage your content independently
First Web Presence
Creation of a company website with clear trip presentation, photo galleries of past events, and contact form. Interested parties could now independently browse offerings without having to call.
Growing Requirements
The website brought us more inquiries. Over time, we offered more and more trips – sometimes 30 in parallel. Administration became more demanding: Who has paid? Which bus is fully booked? How many rooms are still available? We maintained everything in separate spreadsheets.
Central Management
Central software would bring all information together: bookings, payments, and capacities in one system. With real-time overview instead of manual reconciliation.
Business-Software
Growth - Key Features
- •Custom web application – tailored to your needs
- •Up to 100 users – scales with your growth
- •ERP & CRM integration – DATEV, SAP, Salesforce
- •BPMN 2.0 workflows – multi-stage approvals
- •8-12 weeks delivery – for complex requirements
EventManager
Introduction of central management software for the tour operator business. Bookings, payments, capacities for buses, hotels and tickets, and post-calculations have since been managed in one system. The software is continuously adapted to new requirements.
More Trips, Same Effort
With the EventManager, we can now manage over 50 trips in parallel without additional staff. Our offering has changed over the years – today we mainly organize trips to cultural events like André Rieu concerts. But the 2008 website was no longer up to date and barely usable on smartphones.
Modern Appearance
The website needs a relaunch – modern design, responsive for all devices, adapted to the current offering.
Websites
Growth - Key Features
- •Up to 10 page types – full flexibility for your content
- •Custom design – unique, just like your company
- •Multilingual – reach customers in up to 3 languages
- •Premium SEO & performance – PageSpeed 90+ for top rankings
- •API integrations – connect newsletter, CRM, and more
New Website
Complete website redesign after 14 years. The new presence is modern, works on all devices, and presents the current offering with focus on cultural trips. Booking inquiries continue via phone or email.
The Next Step
The new website works well. But we notice that our customers increasingly want to book online. Other providers already have this. Currently, interested parties have to call or write an email – that's a barrier for some.
New Design and Online Booking
For the online shop, we first develop a new corporate design – modern and tailored for e-commerce. Building on that, an online shop directly connected to the EventManager. Customers see current availability and can book directly.
Online shops and e-commerce
Growth - Key Features
- •Shopify Custom (Hydrogen/Oxygen) – your design, Shopify's power behind the scenes
- •Custom Design – unique, just like your company
- •e.g. Stripe – extended for every customer need
- •Advanced inventory system – external inventory integration
- •Optimized for SEO – advanced on-page optimization
Design & Branding
Growth - Key Features
- •Logo system with variations – main logo, submarks, responsive versions
- •Complete business assets – 10–15 templates
- •Office & social media templates – 10–15 templates
- •Brand guidelines – 20–30 pages
- •Custom icon set – 10–50 icons
New Corporate Design
Development of a new visual identity as foundation for the online booking platform. The design is tailored to the e-commerce context and creates consistent brand presentation across all channels.
A Long-Term Partnership
What started in 2008 with a simple website is today a system that covers our entire business. The EventManager has become indispensable for us. That we're taking the next step together after 18 years says a lot about this collaboration.
